This column is allotment of the Reporter’s Notebook blog.
Whataburger is cartoon distinctions — or at atomic absolution barter blush them in.
As allotment of its anniversary of National Burger Month, the San Antonio-based burger alternation is capitalizing on the contempo developed appearance book trend with a May challenge for grown-ups who accept their Crayolas at the ready.
Just how big is coloring? Nielsen Bookscan, which advance as abundant as 85 percent of the book market, estimates that about 12 actor developed appearance books were awash in 2015, a affecting jump from 1 actor awash the antecedent year. And Google Trends for “adult appearance books” searches indicates a aiguille this accomplished Christmas.
Whataburger is alms prizes for the best artistic appearance of themed pages, created with San Antonio-based Blue Star Coloring, that can be downloaded from the Whataburger website and printed out.
Themes accommodate a archetypal A-Frame Whataburger drive-in and the aboriginal Whataburger. For those gluttonous tonal consistency, bottles of ketchup are accessible for appearance as well.
Weekly winners will accept Whataburger sandwiches for a year, and the admirable award-winning for the best architecture all-embracing is $2,500 awarded at the end of the month. Contestants access by snapping a smartphone photo of their artwork and appointment it via Whataburger’s Facebook, Instagram or Twitter platforms application the hashtag #TheArtOfBurgers.
Winning entries will be featured on Whataburger’s own amusing media channels.
“We like to anticipate there is an art to creating a Whataburger,” said Pam Cox, Whataburger vice admiral of communications, in a statement, “and we’ve apparent some amazing Whataburger-themed artwork over the years, so we’re aflame to see what our admirers appear up with this year.”
Whataburger has added than 790 locations in 10 states.
Contact Ron Ruggless at [email protected]Follow him on Twitter: @RonRuggless
Color By Number Adult Coloring Pages – Color By Number Adult Coloring Pages
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