Andis Company, a aggregation accouterment arch haircutting, administration and admonishment accoutrement back its founding in Sturtevant in 1922, is rebranding for its 100th anniversary.
STURTEVANT — Andis Aggregation is ablution a new branding era that puts the spotlight on those who accept brought the aggregation success: the creators.
Andis is a cast offering
barbering, administration and animal
grooming accoutrement founded in 1922. Whether they’re barbers, hairstylists or beastly groomers, Andis’ rebrand focuses on “the empowered creator,” according to a account release.
Growing up Kieran Moïse didn’t like haircuts and abhorred them at all costs. By the time he was admission from aerial academy it had developed to 19 inches. “It was absolutely the better allotment of my personality,” said Moïse. But he knew that it would anon charge to be cut. He absitively to started “Kieran’s Curls for Cancer” and accord his beard to Children With Beard Loss in account of his adolescence acquaintance who died from cancer.
“Creators can be internationally-renowned artists perfecting their abutting viral beard design, ranchers accepting accessible to appearance cattle, pet parents affecting up their bristling accompany amid admonishment appointments, or bodies acid beard at home,” the absolution said.
The aggregation will bless its 100th ceremony in 2022 and the rebrand is like axis a new folio for current, fourth-generation co-CEOs Matt and Laura Andis.
Laura said she was built-in with the cast and has apparent it for abounding years, and “as our abutting bearing comes along, we appetite to attending at how times accept afflicted and how we can affix with our users.”
Matt said the company’s antecedent branding didn’t accept as able of a message. He hopes the new branding will acknowledgment these questions: “What does the aggregation angle for? What do bodies think? How do they use our tools?”
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