The new appearance eyewear accumulating is now alone attainable on Zenni.com/Iris
NOVATO, Calif., August 24, 2021–(BUSINESS WIRE)–Zenni, the online eyewear retail leader, today appear the barrage of a new appearance eyewear capsule, the “Iris Apfel Zentennial Collection,” advised alone for Zenni by the admired appearance icon, apple acclaimed eyewear aficionado and self-proclaimed “geriatric starlet” Iris Apfel. The Iris Apfel Zentennial Accumulating includes bristles anatomy styles that in accurate Apfel fashion, are in ablaze hues and adventurous patterns with head-turning cat-eyes, annular and aboveboard shapes.
This columnist absolution appearance multimedia. View the abounding absolution here: https://www.businesswire.com/news/home/20210824005296/en/
Zenni introduces Iris Apfel Zentennial Accumulating (Photo: Business Wire)
Following the May barrage of the Iris Apfel Edit, curated by Apfel to bless her aboriginal 100 years, this new abridged continues the anniversary of Apfel’s attainable bazaar birthday, but with new styles advised by Apfel that alpha at aloof $45.95. The Iris Apfel Zentennial Accumulating includes 12 frames in wearable yet alive colorways including cerulean, Serengeti, emerald green, mosaic, red and more. Anniversary anatomy can be alone with a array of lenses including Zenni’s dejected ablaze attention Blokz® lenses that can be added to any brace starting at $16.95. All frames are additionally attainable as sunglasses, progressives, readers and more.
“We’re over the moon that Iris has entrusted us to accompany her architecture accuracy and affection for eyewear to millions of her admirers and our appearance advanced Zenni barter who appetite to embrace their close Iris and acknowledgment her as she bliss off her Zentennial year,” said Michelle Ticknor, Head of Lifestyle and Social Impact Partnerships at Zenni. “We achievement the Iris Apfel Zentennial Accumulating inspires bodies to acquisition their own different appearance and accept fun with their eyewear. Even admitting this is an ultra-luxe Zenni collection, it’s priced to advice our barter body an eyewear accoutrement to clothing every mood, affection and blush palette.”
Creatives and artefact designers at Zenni formed anon with Apfel at her home in Palm Beach, Fla. to architecture the capsule. Iris lent her architecture afflatus by administration best frames from her collection, admired artwork, jewelry, bolt and accoutrement from her claimed collection. Anniversary anatomy in the Iris Apfel Zentennial Accumulating additionally includes an absolute case and bolt advised by Apfel that celebrates her anniversary 100th birthday.
“I anticipate it’s important to be aboriginal and accurate to yourself. Bodies are so abundant the aforementioned these canicule back it comes to style, it can be so boring!” said Iris Apfel. “I approved to do my baby allotment in allowance accomplish these glasses that can change people’s affection and advice them accurate their 18-carat individuality. I’m so admiring to accord Zenni barter this allowance and achievement it allows bodies to unapologetically bless their claimed style, as anybody can be a appearance icon.”
This is the aboriginal abridged advised by Apfel as allotment of her multi-year absolute affiliation with Zenni. Added capsules will be appear this anniversary season, in aboriginal 2022 for Valentine’s Day and beyond. The attack was attempt already afresh by acclaimed appearance columnist Ruvén Afanador and includes a attending book with added storytelling and capacity about anniversary of the styles in this capsule.
The Iris X Zenni accord is the latest fashion-focused affiliation from Zenni, afterward the brand’s advancing partnerships with actor, ambassador and glasses-wearer Rashida Jones and appearance artist Cynthia Rowley.
Zenni will additionally host a appropriate betrayal on Instagram on August 31, auspicious admirers to embrace their #InnerIris for a adventitious to win prizes alive by Iris Apfel and glasses from the Iris Apfel Zentennial Collection. For updates and added advice on the Iris Apfel Zentennial Collection, appointment Zenni.com/Iris. To accumulate up with Iris X Zenni and break up to date on the fun, chase forth on social: @Zennioptical, #IrisXZenni and Iris Apfel’s Instagram, Facebook, Twitter and TikTok.
Zenni pioneered the online eyewear industry in 2003 with a mission to accomplish decree eyewear affordable and attainable to everyone. Based in the San Francisco Bay Area, Zenni offers men, women, and accouchement the abandon to accurate their claimed appearance through high-quality decree and careful eyewear curated with a faculty for appearance and absurd selection. With complete decree pairs starting at aloof $6.95, and averaging aloof over $40, the aggregation has brought massive amount disruption to the acceptable retail model. With over 40 amateur frames awash worldwide, a brace of Zennis is endemic in every country beyond the globe. Zenni is appreciative to be the absolute eyewear accomplice of Iris Apfel, as able-bodied as the Official Eyewear of the San Francisco 49ers, Boston Red Sox, Call of Duty League and the Chicago Bulls. Zenni has additionally ahead partnered with amateur and ambassador Rashida Jones, appearance artist Cynthia Rowley, and eyewear designers Coco & Breezy on absolute campaigns. For added information, amuse appointment Zenni.com/Press.
About Iris Apfel
Self-described as “the world’s oldest alive teenager,” Iris Apfel had fabricated an iconic mark for herself in the aristocratic appearance realm. By trade, Iris spent her career as an autogenous artist alive on architecture apology projects, accurately including her assignment at the White House — bridge nine presidents. At a agile and alive 98 years old, Iris appear her autobiographical appearance book blue-blooded IRIS The Appearance Book, which encapsulates the abounding years of the appearance darling’s activity in sixteen pages of amusing assets and amusing sayings. Iris additionally appear a book IRIS APFEL: ACCIDENTAL ICON, MUSINGS OF A GERIATRIC STARLET in 2018. Iris currently has a appearance abridged accumulating on HSN and sells home appurtenances alone with Grandin Road. In accession to her exhibits and collections, Iris is a visiting assistant at the University of Texas, Austin. Recently at the United Nations’ New York Headquarter, she was awarded the Women Together Appropriate Award at the 12th Annual Women Together Gala. Iris splits her time amid NYC and Palm Beach. In 2015, she absent her long-time-love and accomplice of 67 years, Carl Apfel.
View antecedent adaptation on businesswire.com: https://www.businesswire.com/news/home/20210824005296/en/
Media Contact:Sandra Acostazenni@allisonpr.com
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