HONG KONG & LOS ANGELES–(BUSINESS WIRE)–Sep 9, 2021–
The Hong Kong Tourism Board (HKTB) today clearly launched a West Kowloon adjacency program, afterward actual acknowledged programs featuring the Old Town Axial and Sham Shui Po neighborhoods, as allotment of its advancing “Hong Kong Neighborhoods” campaign. The “West Kowloon” adjacency affairs highlights the district’s affluent ancestry and active artery activity in Yau Ma Tei and Jordan, forth with its two new world-class museums – M and the Hong Kong Palace Museum in the West Kowloon Cultural Commune (WKCD) – which will accessible in the end of the year and abutting year, respectively, and become landmarks in art and cultural tourism.
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The Hong Kong Tourism Board has teamed up with “FriendsWithYou,” a pop-art duo of Samuel Borkson and Arturo Sandoval III, to accompany their gigantic art accession and signature pop-art characters to the Art Park in the West Kowloon Cultural Commune alpha September 23. (Photo: Business Wire)
As art is inseparable from life, the West Kowloon adjacency affairs builds a arch amid the bounded activity of the alive communities of Yau Ma Tei and Jordan, which are home to abounding actual architectonics sites, time-tested food and acceptable craftsmanship, and the aesthetic allurement of the WKCD. Throughout the connected change and revitalization, the adjacency has abundant amazing adventures for the accessible and visitors to uncover. The attack will draw bodies from beyond the burghal to balance it from new perspectives to drive all-embracing bounded tourism and activate bread-and-butter activities in the adjacency while all-embracing borders are not absolutely opened.
HKTB Executive Director Mr. Dane Cheng said, “Experiential tourism is a ascent and alarming trend, decidedly breadth it blends arts and ability with accurate bounded life. The HKTB has called to barrage this all-embracing beforehand afore borders reopen because we appetite association to savour the acquaintance aboriginal and ascertain hidden gems in their community, rekindling their activity and acknowledgment and creating a adapted art-life ambience in the West Kowloon neighborhood. We achievement Hong Kong bodies will again allotment their adventures with accompany and ancestors alfresco of Hong Kong. Besides, visitors about the apple are acquisitive to biking as anon as biking restrictions are eased, and we will be able to capitalize on the opportunities if we are able-bodied able in advance. We are additionally auspicious bout operators to actualize all-embracing tours for Hong Kong association to advice them plan advanced for the acknowledgment of all-embracing visitors.
The HKTB believes the West Kowloon adjacency affairs will not alone drive calm tourism and activate consumption, but additionally advance a absolute bulletin and advertise Hong Kong’s new art and cultural biking opportunities to the apple and blaze up absorption in the commune amid visitors, who are agog to acknowledgment as anon as borders reopen.”
Five walking routes to bare a affluent heritage
Starting from the admirable bank at the West Kowloon Cultural District, the “West Kowloon” adjacency affairs extends to Yau Ma Tei and Pitt Street, and spans forth Nathan Road to ability streets and paths about Austin Road, Jordan.
To reflect the different characteristics of anniversary area, there are bristles contemporary walking tours focused on Ancestry & Craftmanship, Cultural Arts and Culinary Arts. The routes awning abounding abstruse corners of the burghal that are generally disregarded by association and visitors alike, such as a book abundance hidden in the Tin Hau Temple, a seafood restaurant adapted into an art hotel, and a additive abundance announcement western dishes alloyed with acceptable brewed tofu.
The routes action recommendations for added than 50 credibility of interest, shops, and restaurants, and are accessible as an alternate e-map on the West Kowloon adjacency attack folio of the HKTB website. Special offers accept been abiding with shops and restaurants in the adjacency for bodies who booty allotment in the walks to animate spending.
Photo atom with amazing all-embracing art installations
Art is a axial affair of the West Kowloon adjacency program. In accession to the M and the Hong Kong Palace Museum, the HKTB has teamed up with “ FriendsWithYou,” a pop-art duo featuring Samuel Borkson from Florida and Arturo Sandoval III from Cuba, to accompany their gigantic art accession and signature pop-art characters to Hong Kong and allotment the absolute accordance to the neighborhood. The installations will be in the Art Park in the West Kowloon Cultural Commune from September 23 to October 14 with chargeless admission, giving visitors the befalling to adore all-embracing art exhibits and actualize photo memories.
A array of areas will be busy as allotment of the promotion. The footbridge and alms amid the WKCD and Jordan will be adapted into an “Arts Corridor.” Contemporary buntings with a affairs webpage QR cipher will be displayed about the Yau Ma Tei and Jordan MTR stations and on lampposts forth Museum Drive. Virtual visitors can additionally adore promotional films featuring acclaimed personalities from the neighborhood, who adviser admirers forth the streets and sidewalks and accord their contiguous perspectives to admirers common who are currently clumsy to appointment in person.
For added capacity about the “Hong Kong Neighborhoods – West Kowloon” campaign, amuse go to www.discoverhongkong.com/westkowloon-en.
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