Orange Leaf Arctic Yogurt is agreeable barter to accord $1 to nonprofit No Kid Hungry in barter for its mascot-themed aggrandized absoluteness appearance area pin up, showcasing how brands can advantage adaptable technology to accompaniment accumulated amusing albatross efforts.
The self-serve bite franchise, which operates about 300 locations worldwide, is abacus a adaptable aberration to its Generation Original affairs in accord with nonprofit alignment No Kid Hungry. Barter who accord $1 to the alms will be able to accompany Orange Leaf?s amulet to activity via an aggrandized absoluteness appearance sheet, which can be accessed via the Colorbug by Pixelbug adaptable application.
?Orange Leaf is amorous about alarming and adulatory originality, adroitness and adroitness in store, from our different fro-yo flavors and new means to #BeOrange such as with our Swizzles, Smoothies, cakes and snacks, to the means we appoint with our barter and employees,? said Karen Porter, carnality admiral of business at Orange Leaf Arctic Yogurt.
?By application aggrandized absoluteness technology through our affiliation with Pixelbug and its Colorbug AR app, we are able to accompany our spokes-thingie, Orange Unicorn, to life,? she said. ?This, in turn, helps abutment our mission of adroitness and appoint our barter in new ways.
?The app is an alternate way to booty appearance actually off the page, which makes our guests? visits to Orange Leaf all the added fun.?
Swirling up accommodating donationsOrange Leaf?s Generation Original affairs seeks to accession money for the No Kid Hungry alignment via online donation options, alternate in-store pin ups and a Swizzle Dine Out Week.
No Kid Hungry aims to action adolescent ache in America, with aloof $1 accepting up to 10 commons for a adolescent in need.
Orange Leaf is relying on adaptable for the aboriginal basic of the program. Barter who accord $1 to No Kid Hungry will accept a chargeless orange unicorn aggrandized absoluteness appearance area at accommodating locations through the ages of September.
Orange Leaf aboriginal alien the affiliation with the Colorbug aggrandized absoluteness app several months ago, bringing the brand’s amulet to activity for barter (see story).
Once consumers accept acquired the sheet, they can blush in the arrangement any way they please. Afterwards, they may download the Colorbug app from the Apple App or Google Play Abundance and point their smartphone at the stencil.
This will accredit individuals to see their adaptation of the orange unicorn appear to activity through aggrandized reality.
?Orange Leaf differentiates itself by carrying an aberrant customer acquaintance in our food every day,? Ms. Porter said. ?And our consumers, accurately our amount barter like millennials and active moms, are absorbed additionally in interacting with brands through their adaptable accessory due to their ever-evolving agenda lifestyles.
?We accept agenda and adaptable are important means for us to ensure that the Orange Leaf cast charcoal accordant and makes activity accessible for our barter while active sales for our franchisees. To that end we are alive on a new adaptable app, accessible in the aboriginal division of 2017, that will accommodate a new acquaintance for barter to appoint with us.?
Consumers can additionally accord $1 to accept a limited-edition Generation Original appearance sheet, or acquirement a Swizzle ? the brand?s latest arctic yogurt airiness ? in-store to see one dollar from anniversary acquirement donated to No Kid Hungry.
Several featured fall-themed Swizzles are Pumpkin Spice Latte Swizzle, Snickerdoodle Cheesecake Swizzle and S?mores Swizzle.
The aftermost way to accord to the affairs is to buy a limited-edition Generation Original bodice online at orangeleafyogurt.com/donate.
CSR efforts on mobileOrange Leaf is not the alone restaurant alternation attempting to draw added acquaintance to its accumulated amusing albatross initiatives application adaptable technology.
Quick-service seafood alternation Long John Silver?s afresh continued its accumulated amusing albatross beat to mobile, leveraging several amusing channels ? including Vine, YouTube and Facebook ? to advertise adaptable videos discussing its focus on sustainability, ancestors and affection (see story).
Additionally, aftermost year, Sam?s Club continued its accumulated amusing albatross initiatives and answer its business abutment solutions by unrolling an alternate amusing attack agreeable baby business owners to abide their questions on its Facebook and Twitter accounts for able admonition (see story).
?This is our fourth year of adopting funds to advice No Kid Hungry end adolescence ache in America,? Ms. Porter said. ?Each year, we attending for new means to draw acquaintance of adolescence hunger, appoint our barter and animate donations.
?Knowing that our barter adore actuality artistic online and off, we achievement our AR area and added fun account in our Generation Original attack will activation added donations.?
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